Colors are more than a combination of blue, orange and black. They are a form of non-verbal communication with symbolism and meanings that go beyond ink. The myHomeSpot.com primary color palette consists of 3 colors, blue, orange, and black.
#008dd2 – Blue
#231f20 – Black
#f58220 – Orange
#ffffff – white
FONTS
The Tahoma Bold should be used for bold text
The MS Reference Sans Serif of fonts should be used for all printed collateral.
Logo Inspiration
The myHomeSpot.com logo was inspired in consideration of the brand’s aim to become a trusted online real estate company.
The Logo Structure
The house frame structure is used at the top of the logo to reinforce a real estate perspective. An upward circular arrow is used to create a complete reference to a spot or circle. The company name is formatted as it typed into a web browser with the home structure pointing to the dot of the com. The structure was designed to visually report a home, a circle reference by way of cursor style arrows and a company name that would be entered into a web browser.
The Color Palette
The color blue is often used to create an emotion of trust and conservativeness, while orange conveys a high level of energy and excitement. The tones were lightened to provide a more friendly emotion. The company name is written in a bold black which is often viewed as a standard credible color.
The Company Name
The word “my” was introduced to create a personalization and “home” was used as a compliment for the personalization of real estate. “Spot” is intended as a place or location and is also a personal reference such as “meet me at that spot”. The company name was created to position the real estate firm as more than a service provider, rather a trusted group of friends that have homes of their own.