—– Who We Are —–
“We are a company that continually gives our clients the assurance that their investments are being taken care of by an accommodating and result-oriented firm.”
—– Our Mission —–
“We are an experienced company who believes our clients’ needs are to be anticipated and taken care of before the client even realizes them.”
—– Our Brand —–
“Our responsibility is to make our clients feel completely at ease with the real estate experience by taking care of all the tedious details. We maintain consistent proactive communication to keep all parties informed about the status of their properties, creating a gratifying relationship for all.”
—– Our Super Niché —–
“Our clients demand transparency in numbers and defined expectations. They want to be informed without asking and they want all issues resolved professionally and in a timely manner. They also want to feel the value of every dollar they spend with us.”
—– Our Uniqueness —–
“Our personal experience as investors in the industry gives us the insight we need to keep our clients happy. We are able to anticipate their needs and give them the results they are looking for while maintaining strong communication with everyone involved.”
—– Our Messaging —–
“Our message should be aimed at people whose real estate needs involve occupying, investing, and overseeing. It should express the freedom from the mundane details that overwhelm most of us and that their home value is protected. The messaging should always be presented to demonstrate that our company is result-oriented and accommodating with an assurance that make our clients feel completely at ease.”
—– Our Launches or Events —–
“Launches need to be positioned as updates of technology and changes in the marketplace. They need to be presented in educational formats giving us a platform to sell.”
—– Our Social Media —–
“Our social media needs to be a platform where our participants can keep informed about our company and their communities.”
The Brand
“Our responsibility is to make our clients feel completely at ease with the real estate experience by taking care of all the tedious details. We maintain consistent proactive communication to keep all parties informed about the status of their properties.”
Our Brand’s Promise
— Assurance —
• Definition :
Full confidence; freedom from doubt; certainty: to act in the assurance of success.
• Other :
Reliability, available, good stewards, trust
Our Brand’s Experience
— Proactive Communication —
• Definition:
Acting in advance to avoid mis-communication and expedite positive situations; anticipatory
and notify all parties involved
• Other words and statements from the meeting:
Confidence, satisfaction, well-informed, communicative, expectations, transparency with
numbers, proactive communication, trust (We manage to make you money-Existing tagline)
Our Brand’s Touch Points
— Electronic Communications —
• Definition :
Our most established and biggest opportunity to expand and reinforce the brand experience is
through our emails, alerts, reports, newsletters and voicemails.
• Other :
Voicemail, email, web Company website
Taglines and call signs!
We need to end our emails, end our conversations with and change our voicemails to include these quotes. Use Company slogan “We Manage to Make You Money” and tag line “A Professional Property Management Company”. This tag line should be used in closing of all correspondence. This sets the tone of doing business with us and reinforces our brand identity.